Right now there are a lot of people trying to demystify SEO. This acronym is often confused and marginalized as a result. Search engine optimization is not some complex thing. People want to assume that it is, but it’s actually something very simple to move forward with, once you know the components. There are several pieces to the picture of optimization. When you have them all in the right framework, you will end up with a positive resolution in terms of business. Business websites that do not work within the idea of SEO are usually the ones that close up before they make any real money. If you want to make sure that your site lasts, you will want to look into pushing content writers and the elements they bring to the table. Hiring someone to create content is a good thing, but you will find that they have to work within several components to be effective. This is not just a “one and done” type of thing. You’re going to have to look into it in a different manner. It’s easy to overlook a lot of the components here. It’s with that in mind that the following elements have been compiled to give you a glimpse at what good writers can produce.
Narrative For Robots
Why would you want to target robots? Well, search engines today use algorithms. They are mathematic calculations that give out a plus or minus sign in many ways. They send what are known as web crawlers or spiders, and they match up the words that you use with a lot of information in their databases. After they compile that information (which takes a few seconds), they unleash a relevancy ranking to your page. That ranking relies heavily on how content writers have crafted work. Look at the top 3 pages of any major search in your business and you’ll see that the words that are used, as well as the code all seem to point towards an interesting direction. Narrative that is crafted for robots doesn’t read terribly, but it has repetition in certain aspects, including keywords.
Narrative For People
Before you think that the whole point of content marketing is to usurp the traffic from others via robots, you will find a different path. There has to be narration for people. People have to get your postings and end up with something that is going to help them move forward. People can’t land on your page and see something that was obviously written for software. That’s where spinning can come into a problem area too. Content writers have to craft things that are going to work within the confines the end user’s search. You can’t really get away from this. It’s easy to get caught up within it, but it’s important to realize that there’s something bigger at play here.
Content writers have to work within the rules and regulations of search engine optimization. This is more than just stuffing keywords into place. You have to position several words and phrases in the right areas. Not only that, you have to work within the confines of repetition as well. The best content in the world has a sense of repetition that you are not going to immediately pick up on. That’s the major thing that most people overlook. When you start to break things down a little, you will see that there’s a huge amount of elements to consider here. SEO Elements that are omitted from content, are usually not going to land high within the search engine rankings. You have to consider that. Moving forward, when you hire writers, you will need to see whether or not they adhere to this type of protocol, otherwise you’re going to end up with a diminished return on your investment.
The Bigger Picture
At the end of the day, you are going to find that the main reason why you should be hiring content writers is because they create compelling work. They create elements for your business that you can use to make leads into clients. If you want to have a higher conversion rate, you need to think big. The bigger the scale that you consider, the higher the chances are that you will be able to get the success that you are seeking. Too often, people forget about all of the elements that are found within this arena. If you want to truly see a great deal of power come to your site, you need to work under the confines of content management, SEO, writing. Without writing in the standards of the modern algorithmic shifts that Google has in place, you are going to get left behind fast. Lots of sites get published, and many of them fail to convert a single person. If you want to avoid that fate, then you need to look at the big picture, it’s just better.