The Internet has created major changes in a lot of aspects – in the way people communicate, in the way people search for answers, in a way people express themselves, and many more. Indeed, people have slowly become reliant on the Internet, which makes it a great venue to advertise a product or service. As time passes, it has even become a venue of a store itself. However, with the popularity of this strategy, competition has also grown tight for the businesses. For customers, on the other hand, the task of making a choice has become a challenge.
A great way to outperform competition is by integrating a live chat widget into the business website. What, then, are the advantages of this application? How can it help a business beat its competitors?
1. It is easy to install and use.
Integrating live chat software on the business website is actually just a breeze. The process is not complex due to the recent technological advancements. Research has revealed that several service providers are more likely to develop software that involves easy installation and integration. Setting up the chat application into the business website only takes a few minutes. In addition, these chat support softwares make it a point that interacting with customers is incredibly simple for the chat agents. As a matter of fact, answering inquiries of multiple clients and offering assistance simultaneously has been extremely simplified with the advanced and intuitive interface.
2. It can be accessed anytime of the day.
People from different parts of the world are not only separated by distance, but also by time zones. Because of this, it is really hard to determine a fixed schedule for the customer support service to be available. Being present 24 hours a day and 7 days a week certainly makes the online store easily accessible. Not only that, it also keeps the customers coming back simply because they already know they can get assistance at any time. As a result, online presence improves and sale progresses. Full online presence and accessibility eradicates the communication gap between the business and the customers. With a live chat widget, it is also possible for the operator to be proactive in initiating a chat interaction with the customer. Since there is a remote access feature, the operator can monitor the browsing patterns of the customers. This gives the operator an idea that a customer needs assistance and what kind of assistance is required.
3. It minimizes expenses.
Live chat support does not only trim down expenses, it also lessens the agents’ efforts. Unlike phone support, chat service makes it possible for operators to handle multiple clients simultaneously. It significantly reduces the number of customers who are waiting in line. Hence, the resolution of customer concerns is dealt with at a high speed. It lessens the overall operational expense. In comparison with phone support and email support, this is definitely more cost efficient for online businesses.
4. It provides valuable information.
Live chat service supplies a number of relevant information that could significantly benefit the business. Naturally, the type of information the company obtains may vary for every system. Generally speaking, however, chat support service provides these data: customer location, time of visits, number of visits, idle/viewing, referring link, number of chats, and location of customer and operating system. All of these details are supplied in the form of a report and are necessary to analyze the market. The email addresses and contact details collected are also useful to touch base with the customers in the future. These are channels for sending updates on new products or new developments and for inviting to participate in promotional campaigns.
Military groups have different forms of traditions which are done to build camaraderie among their members. Among these traditions, custom challenge coins are the well-respected items in military units. Such coins serve as a token or medallion which indicates that a person is part of a particular group. Although many people already know what challenge coins are, many of you may still don’t know what the significance of the coin is. Most people who are not related to the armed forces do not know what custom challenge coins are and how significant these coins are.
Challenge coins are measured based on its diameter and the usual unit is inch. Mostly, challenge coins are around 1.5 inches to 2 inches in width. The thickness of each coin is about 1/10 inches. There is a wide range of styles and designs for custom challenge coins. Some people who order such coins would prefer to have coins with different shapes like pentagon, dog tag, arrowhead, armors, and many more. Commonly, challenge coins are created out of nickel, pewter or copper. They also vary in their finishing process. The limited offer for the finishing process is the coin with gold plates. Depending on your personal preference, the coin may be simple or extravagant in design. The main purpose of the design is to carry the motto and insignia of the group or organization.
It is very difficult to discover why and how did the practice of giving challenge coins begin. The only fact each of you knows is that such practice was started for almost hundred years ago.
It was during the Ancient Rome when money was given to an enlisted soldier whose performance is excellent. This soldier showed bravery and undying strength to protect his group and his country. Once a soldier exhibited an exemplary performance, the standard day’s salary will be given to him and the challenge coin will serve as his bonus reward. The reason why the coin carries the group’s motto, trademark, and logo is that it serves as a token of recognition. Without such logos, the soldier may be tempted to use it for buying wine and alluring women.
At the present time, custom challenge coins are not only exclusive for military use. Some people would give a challenge coin to another party like how business cards are exchanged between two individuals. Another use of this coin is for collection purposes. Many coin collectors would collect such coins based on their theme and meaning. For soldiers, they use custom challenge coins as proof that they are working in a certain military camp. For manufacturers, such coins are used for advertisement and publicity. In addition, they are also sold in fund raising activities.
Ordering challenge coins
Since the time when these coins flourished, many people begin buying these coins in bulk. Many manufacturers would offer a good package deal which commonly covers the coin, finishing process, design customization and delivery. The price varies depending on what package you avail. When ordering a challenge coin, make sure that you understand its meaning first. It is best to understand the organization or event that the coin will be representing. In this way, you know what things should be present on the face of the coin. Color is another important factor to consider. All colors have different meanings. If the event is related to education, blue and green are the ideal choices. If bravery is the theme of the event, then red and yellow should be the color of the design. There are many things to consider in designing and ordering challenge coins. You should examine each factor so that the resulting coin can satisfy your personal preference.
Whenever Google decides to update their algorithm, millions of marketers start to quake in their boots. The problems associated with the changes are numerous, especially for those that have been used to the status quo in regards to marketing. SEO companies know this issue quite well because there are some companies that have completely been dropped from search results completely. In the past, this wasn’t an issue, as search results were pretty steady and wouldn’t change a whole lot. However, the changes are no likened to a bully pushing around the weaker sites. If you have found your site penalized and the traffic you used to get becoming a thing of the past, then you will definitely want to look into the greater good that can come from getting professional assistance with marketing as a whole.
Understanding The Long Term Stretch of Optimization
Search engine optimization is a long term solution for a short term problem for many. Whenever traffic starts to diminish, people immediately assume that hiring one of the many SEO companies out there will save them. There is nothing simple about optimization in light of the algorithm updates that are coming through the pipeline. There used to be some ease to it all, but today, it’s a complicated disaster and could pose serious threats to the longevity of any website today. It’s not something that is easy to manage, but it’s still important. Long term campaigns are the only way to go and companies that specialize in developing good strategies will tell you this time and time again. If you want a quick fix, you will not find it through the work of optimization campaigns.
The reason why this is a long term issue is because search results work with relevance and are updated on a regular basis. Regardless of the algorithm that is in place, if you work on the proper elements of optimization, you will see the benefits long after algorithmic penalties are passed down. There is a drawback, however, and that may be something that you aren’t ready to push forward with.
The Turtle of Marketing
When it comes to internet marketing, search engine optimization is one of the slower methods that you are going to be moving forward with. You may not agree at first glance, but it is definitely one of the harder options to really work within and when you hire a professional, you are definitely going to see this. Never go forward with any solution that promises fast integration, because that’s not going to help you move forward. In fact, you are going to find that if you chase the wrong elements of design flow, marketing, and hire a fly by night operation, your return on investment will fall short of reaching the levels that you want them to be at.
If you’re not patient with marketing, you’ll hate the work what SEO companies are doing today. They are placing elements slowly forward and it’s starting to pick up, but it’s slow, steady, and will definitely cause a great deal of issue moving forward.
What About Doing It All Alone?
There are some people that want to be iconoclasts, they chase the world of marketing without any help at all. These are often times misguided individuals that think that they can master the art of optimization within a few days, or put in a good deal of work on a weekend and get the benefits that comes from hiring a good overall company. Do not be fooled, you will need to traverse a variety of different locales in order to gain leverage in this world. You will need to not only work on marketing from the framework of SEO, but you would need to develop content marketing, social media integration elements, and then spend time building links as well. At the end of the day, you will not be able to trump the behavior and implementation of a good firm. You could try, but you will find that it’s too difficult to manage in today’s market place.
You could try this, there’s nothing stopping you, but you’ll find that the trial and error solutions that come through as a part of the world of trying to go at it within the realm of DIY is going to be laborious, and overall disastrous. With so many changes come through the evolution of search engines, you will see this as a waste of time, which is why it’s recommended to hire a competent company to work within and help with implementing the right elements of marketing for the future.
The Wild Card of Marketing
There is a way to forego all of this and still get a good deal of traffic. This is done through social networks and through the process of going viral. If your sites go viral, you could have a flood of traffic to your page, but there is a breaking point. There is a 15 minute ratio here, and you will find that your overnight success may be incredible difficult to manage in the long term, which is why so many advocate hiring a long term back up plan in the form of companies that work on optimization.
There are a lot of different mistakes that internet marketing professionals need to avoid. You could find yourself scoffing at the notion of making an error, but there are some incredible web designers and engineers that make serious mistakes when it comes to implementing the right type of SEO today. If you want to gain a major following through organic traffic, and you want to get to the #1 spot in any major search engine, you’ll need to make sure that you comply with the appropriate syntax of optimization.
First and foremost, the biggest mistake that anyone can make in regards to this is believing the myths that are being published by many “black hat” SEO companies. Do not believe anything that sounds too good to be true. If you find yourself questioning the validity of something, and you don’t see it on major marketing blogs, then be very careful where you tread. Once you cross the line from “white hat” to the darker side, you will end up losing a grip on your position within the marketplace. If you’re not sure what are myths and what details you need to be wary of, look online for lists and commentary about the matter. You’ll be astonished by how complicated things can become, if you do the wrong thing here.
Meta information, tag titles, alt, and title tags are all important to add. If you’re web designer did not put these in, you need to do so. If they did put them in and they are full of keywords and stuffed to the max limit count, you’re going to need to change them and fall in line with proper usage. Do not skip this, and do not let your website have the dreaded “Untitled Document” moniker. This is a running joke amongst professional SEO services. Many designers forget about this when they craft templates, and designs for clients. This should never be left on a site. You need to make sure every page has proper syntax, and code structure in line with the latest algorithm changes that have gone through many search platforms.
Another big mistake that you can make is in regards to the images on your website. If you have a site that is image heavy, make sure to optimize every single image to 72 dpi. Do not under any circumstances use HTML to lower the size of an image, and not the dpi or anything like that. Even though there are tags that can lower the size of an image, the whole thing has to download first before it can be resized with the code. If you post huge images, the loading time of your site will skyrocket and that’s one of the crucial pieces to good SEO. If you make this mistake, you’ll have several pages that either never load or load too slowly to get good organic search results.
Content is also important on every level of your design and launch. If your website has content that is longwinded, break it up with images, call out quotes, anchor text and more. Do not just have hundreds of words in one spot, because it will not be a good thing in terms of loading. The more text on a page, the harder it is to rank for certain keywords, and the more time it will take to load. This is especially true for those using mobile and tablet devices today. As more and more people adopt new gadgets, web design has to fall in line with mobility as much as it should conform to the standards of SEO today. Otherwise, any page will get less and less traffic before it turns out to be another dead website.