There are a lot of different mistakes that internet marketing professionals need to avoid. You could find yourself scoffing at the notion of making an error, but there are some incredible web designers and engineers that make serious mistakes when it comes to implementing the right type of SEO today. If you want to gain a major following through organic traffic, and you want to get to the #1 spot in any major search engine, you’ll need to make sure that you comply with the appropriate syntax of optimization.
First and foremost, the biggest mistake that anyone can make in regards to this is believing the myths that are being published by many “black hat” SEO companies. Do not believe anything that sounds too good to be true. If you find yourself questioning the validity of something, and you don’t see it on major marketing blogs, then be very careful where you tread. Once you cross the line from “white hat” to the darker side, you will end up losing a grip on your position within the marketplace. If you’re not sure what are myths and what details you need to be wary of, look online for lists and commentary about the matter. You’ll be astonished by how complicated things can become, if you do the wrong thing here.
Meta information, tag titles, alt, and title tags are all important to add. If you’re web designer did not put these in, you need to do so. If they did put them in and they are full of keywords and stuffed to the max limit count, you’re going to need to change them and fall in line with proper usage. Do not skip this, and do not let your website have the dreaded “Untitled Document” moniker. This is a running joke amongst professional SEO services. Many designers forget about this when they craft templates, and designs for clients. This should never be left on a site. You need to make sure every page has proper syntax, and code structure in line with the latest algorithm changes that have gone through many search platforms.
Another big mistake that you can make is in regards to the images on your website. If you have a site that is image heavy, make sure to optimize every single image to 72 dpi. Do not under any circumstances use HTML to lower the size of an image, and not the dpi or anything like that. Even though there are tags that can lower the size of an image, the whole thing has to download first before it can be resized with the code. If you post huge images, the loading time of your site will skyrocket and that’s one of the crucial pieces to good SEO. If you make this mistake, you’ll have several pages that either never load or load too slowly to get good organic search results.
Content is also important on every level of your design and launch. If your website has content that is longwinded, break it up with images, call out quotes, anchor text and more. Do not just have hundreds of words in one spot, because it will not be a good thing in terms of loading. The more text on a page, the harder it is to rank for certain keywords, and the more time it will take to load. This is especially true for those using mobile and tablet devices today. As more and more people adopt new gadgets, web design has to fall in line with mobility as much as it should conform to the standards of SEO today. Otherwise, any page will get less and less traffic before it turns out to be another dead website.